The Marlin Mobile Segment Intelligence solution was developed to give retailers a way to better understand how mobile customers use the mobile applications on their smartphones or tablets.
• Better targeted promotions and messages to customers
• More relevant and appealing offers, greater customer engagement
• Richer understanding of how customers use the app
• More accurate predictions of customer’s behavior
• Lower customer acquisition costs, more effective promotion
• Greater “share of use” and “share of wallet” vs. competitors
It sits alongside lots of other mobile apps and sites on a user’s smartphone or tablet. Depending on where in the world the user lives, your app could be sharing that space with two or three dozen other apps. Clip art of crowded smartphone.
Of course, companies should care about the performance of their own apps: How can we make them faster, easier to use, and more attractive?
Mike’s career has over 20 years of successful technology leadership. Recently, he led the turn-around of the premium mobile content business at VeriSign (formerly mQube) – increasing revenue by 50%. Previously, he led the Managed Security Services group at VeriSign (formerly Guardent) where he doubled the revenue in less than three years.
Adrian’s has over 15 years of design, user experience, and product design experience. Adrian has consulted in UX lead roles for major brands on web and mobile. He is the author of Mobile User Experience: Patterns to Make Sense of it All published by Elsevier.
Justin’s has over 12 years in web experience and market-leading product management roles. At Hewlett-Packard, Souza led product introductions for its handheld device and inkjet cartridge product lines, with subsequent roles managing consumer customer experience for hp.com. Prior to Marlin Mobile, Souza served as Director of Product Management at ConnectEDU, a data driven education management solution.
MARLIN MOBILE Inc.
50 Milk Street
Boston, MA 02109
Phone: 617 970-8896
Fax: 617 507-6441