Know Your Mobile App Users

Marlin Mobile Segment Intelligence means more extensive engagement with customers, higher revenues, greater retention, lower acquisition costs

The Marlin Mobile Segment Intelligence solution was developed to give retailers a way to better understand how mobile customers use the mobile applications on their smartphones or tablets.

• Better targeted promotions and messages to customers
• More relevant and appealing offers, greater customer engagement
• Richer understanding of how customers use the app
• More accurate predictions of customer’s behavior
• Lower customer acquisition costs, more effective promotion
• Greater “share of use” and “share of wallet” vs. competitors

See Segment Intelligence in Action.

With Segment Intelligence you can:

Target User Acquisition

Our portal gives you a view into the most popular apps running and installed by your mobiles users. You can scan the list decide and select what users you want to target.

Increase Monetization

Use our product to identify particular segments of your customer base. You can then deliver a personalized mobile app experience and increase your apps monetization potential.

Improve Retention

You can use the segments data to improve retention. You can offer your users in app coupons or promotions to keep them using your app.

We Reveal the App Landscape

With Marlin Mobile Segment Intelligence, mobile publishers and advertisers can see what other applications their customers are using.

    With our product you can derive:
  • Apps that predict high Life Time Value
  • Apps that show user interests
  • Competitors Apps

Sign Up for a Free Trial of Segment intelligence!

Ready to you drive targeting and personalization of your mobile app users?

Install our lightweight SDK in your iOS and Android Apps. It layers over your existing mobile analytics.

Sign Up for a FREE Trial!

Our Blog

Customers using your mobile app reveal a lot about themselves.

They generate data about what they do when they’re inside your app: where they go, what they look at, how long they stay, etc.

Plus they generate data on what they do when they’re outside your app: what other apps are installed on their mobile device, are those apps complementary or competitors, are they used more often than your app, etc.


rainbow screenshot

Information on all the apps running on users’ mobile devices


Your customer, but not your data

All that data – which could be extremely helpful to you – should be yours. After all, it’s all been generated by your customers.

Unfortunately, it doesn’t exactly work like that. You can get the data… but you need to pay for it.

It’s the mobile ad networks and social media platforms that are collecting all that valuable information. And they’d be happy to sell it back to you.

Why not collect the data yourself

For a time, buying back data on your own customers may have made sense.

But now there are other ways to learn what your customers are doing on their mobile devices. Solutions such as Marlin Mobile’s Segment Intelligence let brands collect that valuable data on their own.

Mobile advertisers can see for themselves what their users are doing, both inside and outside their application. They can use this information to better target their promotions and spend their mobile ad budget more productively.

And they can do it without paying someone else for data about their own customers.



There are 1.19 billion reasons for mobile advertisers to like Facebook. That’s how many mobile monthly active users are on Facebook.

Almost one of every four mobile device users on Earth is active on Facebook. Somewhere in that vast population, almost any brand should be able to find their target audience.

Context on Consumer behavior outside of the Facebook app is needed

But size isn’t everything. No doubt, Facebook and others can provide mobile advertisers access to lots of users.


Read More at our Blog

Open our Blog Page>

The Team

Mike Rowsey


Mike’s career has over 20 years of successful technology leadership.  Recently, he led the turn-around of the premium mobile content business at VeriSign (formerly mQube) – increasing revenue by 50%. Previously, he led the Managed Security Services group at VeriSign (formerly Guardent) where he doubled the revenue in less than three years.

Adrian Mendoza

Co-Founder / Technology

Adrian’s has over 15 years of design, user experience, and product design experience. Adrian has consulted in UX lead roles for major brands on web and mobile. He is the author of Mobile User Experience: Patterns to Make Sense of it All published by Elsevier.

Justin Souza


Justin’s has over 12 years in web experience and market-leading product management roles. At Hewlett-Packard, Souza led product introductions for its handheld device and inkjet cartridge product lines, with subsequent roles managing consumer customer experience for Prior to Marlin Mobile, Souza served as Director of Product Management at ConnectEDU, a data driven education management solution.

The Investors

Dace Ventures

Waltham, MA

Welch & Forbes

Boston, MA


Cambridge, MA

Contact Us


50 Milk Street
17th Floor
Boston, MA 02109

Phone: 617 970-8896
Fax: 617 507-6441

Your Message Has Been Sent! Thank you for contacting us.
Oops, An error has ocurred! See the marked fields above to fix the errors.