Know Your Mobile App Users

Marlin Mobile Segment Intelligence means more extensive engagement with customers, higher revenues, greater retention, lower acquisition costs

The Marlin Mobile Segment Intelligence solution was developed to give retailers a way to better understand how mobile customers use the mobile applications on their smartphones or tablets.

• Better targeted promotions and messages to customers
• More relevant and appealing offers, greater customer engagement
• Richer understanding of how customers use the app
• More accurate predictions of customer’s behavior
• Lower customer acquisition costs, more effective promotion
• Greater “share of use” and “share of wallet” vs. competitors

See Segment Intelligence in Action.

With Segment Intelligence you can:

Target User Acquisition

Our portal gives you a view into the most popular apps running and installed by your mobiles users. You can scan the list decide and select what users you want to target.

Increase Monetization

Use our product to identify particular segments of your customer base. You can then deliver a personalized mobile app experience and increase your apps monetization potential.

Improve Retention

You can use the segments data to improve retention. You can offer your users in app coupons or promotions to keep them using your app.

We Reveal the App Landscape

With Marlin Mobile Segment Intelligence, mobile publishers and advertisers can see what other applications their customers are using.

    With our product you can derive:
  • Apps that predict high Life Time Value
  • Apps that show user interests
  • Competitors Apps

Sign Up for a Free Trial of Segment intelligence!

Ready to you drive targeting and personalization of your mobile app users?

Install our lightweight SDK in your iOS and Android Apps. It layers over your existing mobile analytics.

Sign Up for a FREE Trial!

Our Blog

Unfortunately, most publishers and advertisers don’t know much about their mobile customers.

Once customers leave the company’s own mobile app, they’re invisible.

  • Do they visit competitors’ apps?
  • Do they visit complementary apps?
  • Or are they doing something completely unexpected?

There’s a whole lot of information on customers’ mobile devices that can reveal their interests and behaviors… but most companies aren’t seeing it.


The Team

Mike Rowsey


Mike’s career has over 20 years of successful technology leadership.  Recently, he led the turn-around of the premium mobile content business at VeriSign (formerly mQube) – increasing revenue by 50%. Previously, he led the Managed Security Services group at VeriSign (formerly Guardent) where he doubled the revenue in less than three years.

Adrian Mendoza

Co-Founder / Technology

Adrian’s has over 15 years of design, user experience, and product design experience. Adrian has consulted in UX lead roles for major brands on web and mobile. He is the author of Mobile User Experience: Patterns to Make Sense of it All published by Elsevier.

Justin Souza


Justin’s has over 12 years in web experience and market-leading product management roles. At Hewlett-Packard, Souza led product introductions for its handheld device and inkjet cartridge product lines, with subsequent roles managing consumer customer experience for Prior to Marlin Mobile, Souza served as Director of Product Management at ConnectEDU, a data driven education management solution.

The Investors

Dace Ventures

Waltham, MA

Welch & Forbes

Boston, MA


Cambridge, MA

Contact Us


50 Milk Street
17th Floor
Boston, MA 02109

Phone: 617 970-8896
Fax: 617 507-6441

Your Message Has Been Sent! Thank you for contacting us.
Oops, An error has ocurred! See the marked fields above to fix the errors.