The Marlin Mobile Segment Intelligence solution was developed to give retailers a way to better understand how mobile customers use the mobile applications on their smartphones or tablets.
• Better targeted promotions and messages to customers
• More relevant and appealing offers, greater customer engagement
• Richer understanding of how customers use the app
• More accurate predictions of customer’s behavior
• Lower customer acquisition costs, more effective promotion
• Greater “share of use” and “share of wallet” vs. competitors
Our portal gives you a view into the most popular apps running and installed by your mobiles users. You can scan the list decide and select what users you want to target.
Use our product to identify particular segments of your customer base. You can then deliver a personalized mobile app experience and increase your apps monetization potential.
You can use the segments data to improve retention. You can offer your users in app coupons or promotions to keep them using your app.
With Marlin Mobile Segment Intelligence, mobile publishers and advertisers can see what other applications their customers are using.
Customers using your mobile app reveal a lot about themselves.
They generate data about what they do when they’re inside your app: where they go, what they look at, how long they stay, etc.
Plus they generate data on what they do when they’re outside your app: what other apps are installed on their mobile device, are those apps complementary or competitors, are they used more often than your app, etc.
Your customer, but not your data
All that data – which could be extremely helpful to you – should be yours. After all, it’s all been generated by your customers.
Unfortunately, it doesn’t exactly work like that. You can get the data… but you need to pay for it.
It’s the mobile ad networks and social media platforms that are collecting all that valuable information. And they’d be happy to sell it back to you.
Why not collect the data yourself
For a time, buying back data on your own customers may have made sense.
But now there are other ways to learn what your customers are doing on their mobile devices. Solutions such as Marlin Mobile’s Segment Intelligence let brands collect that valuable data on their own.
Mobile advertisers can see for themselves what their users are doing, both inside and outside their application. They can use this information to better target their promotions and spend their mobile ad budget more productively.
And they can do it without paying someone else for data about their own customers.
There are 1.19 billion reasons for mobile advertisers to like Facebook. That’s how many mobile monthly active users are on Facebook.
Almost one of every four mobile device users on Earth is active on Facebook. Somewhere in that vast population, almost any brand should be able to find their target audience.
Context on Consumer behavior outside of the Facebook app is needed
But size isn’t everything. No doubt, Facebook and others can provide mobile advertisers access to lots of users.
Mike’s career has over 20 years of successful technology leadership. Recently, he led the turn-around of the premium mobile content business at VeriSign (formerly mQube) – increasing revenue by 50%. Previously, he led the Managed Security Services group at VeriSign (formerly Guardent) where he doubled the revenue in less than three years.
Adrian’s has over 15 years of design, user experience, and product design experience. Adrian has consulted in UX lead roles for major brands on web and mobile. He is the author of Mobile User Experience: Patterns to Make Sense of it All published by Elsevier.
Justin’s has over 12 years in web experience and market-leading product management roles. At Hewlett-Packard, Souza led product introductions for its handheld device and inkjet cartridge product lines, with subsequent roles managing consumer customer experience for hp.com. Prior to Marlin Mobile, Souza served as Director of Product Management at ConnectEDU, a data driven education management solution.
MARLIN MOBILE Inc.
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Boston, MA 02109
Phone: 617 970-8896
Fax: 617 507-6441