The Marlin Mobile Blog

Topics in Social Influence Marketing

Posted on 07 August 2009

Social influence marketing became a topic this week within the Marlin Mobile executive team.  This week we attended the workshop: Why Social Media is Critical to B2B Companies’ Success hosted by 451 Marketing; a marketing agency focused on social influence marketing. The topics ranged from using social media platforms to create brand awareness to lead generation.  As a mobile technology company, the topic of mobile application stickiness goes hand in hand with the stickiness of social media.

Earlier this week, Razorfish released their 2009 Fluent: The Razorfish Social Influence Marketing Report.  Along with the workshop we attended, it helped create a clearer picture of the role that social media is playing in the influencing of both consumers and B2B decision makers.  It is clear that social media has played an important role in the brand awareness of successful companies and product launches in the past year.

You can follow 451 Marketing on Twitter and become a fan of Marlin Mobile on Facebook.