Customer experience is not a fancy marketing term. Research proves that improving the way customers experience your brand can positively - even radically - impact your bottom line.
You've set high-expectations. Your website is fast. Your brand is real-time, all over Google, Yahoo, Bing, Twitter and Facebook. You've launched a mobile app. But it's slow to load. It doesn't work in New York City. It's listed #842,670 on the iTunes store.
Mobile is the new now. Your customers expect fast, engaging, successful mobile experiences. They won't wait. But the incredible fragmentation in the market might mean they are waiting - and getting frustrated - often, without you even knowing it.
Perfecting the mobile customer experience is not all about art and design. It's actually a science. The mobile melting pot includes thousands of devices. And the mobile user experience you are hoping to deliver is held hostage to a myriad of variables.
If you don't know the answers to these questions, you are playing "Russian roulette" with your mobile strategy.
And in some parts of the world, the mobile web is your target customer's primary - even only - mode of connection. So it has to be right.
How does your mobile customer experience measure up?
14 July 2011
Last month the Boston Bruins won the National Hockey League’s Stanley Cup. As excitement grew for Boston fans, so did the time it took to access local content provider Boston.com. A Marlin Mobile performance analysis showed that Boston.com exhibited huge spikes in slow performance as the game started (8:00 pm EDT) and as the game [...] More...