Mobile Strategy Services
- Mobile web and application strategy
- Consumer
- Enterprise
- Mobile web analytics analysis
- Mobile web performance strategy
- Mobile web experience optimization
- SMS strategy
- Carrier relationship management
Mobile Marketing /PR
- Positioning/messaging
- Content creation
- Media relations
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Mobile Architecture/User Experience
and Design
- Information architecture (taxonomy and wireframes)
- Visual design
- User interface design
- Prototypes
Usability
- Usability testing
- Concept comparison tests
- Competitive product tests
- Expert reviews (heuristics)
- Done-in-a-day evaluations
- Customer research (contextual inquiries,
interviews, surveys)
- Human factors consulting
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Mobile Development
- iPhone / iTouch
- iPad
- Android
- Blackberry
Optimization
- Six sigma project management
- Path analysis
- Key driver analysis and hypothesis testing
- Performance/statistical control monitoring
- Regression/correlation analysis
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Consumer expectations for mobile web experiences are rapidly maturing. Simply maintaining a mobile web presence will no longer suffice. To actively meet these demands, it is necessary to continually refine your experience by creating opportunities that...
